P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There's me trying hard to reach the finish line first. 0:01 But boy, I can never beat my friend, Ron. 0:07 Ron's always beating me. 0:11 Except one time, Mr. Cameron. 0:14 - Oh, when was that? 0:15 - In a toothpaste test we were just in at school. 0:17 - For two years, I was on one side and he was on the other. 0:19 - My side used Crest. 0:22 And my side use the same toothpaste, but without... 0:23 - Flouristan? 0:26 What were the results? 0:28 - My side had 42% fewer cavities with Crest. 0:29 - With results like this, 0:33 I don't see why any family should take a chance on cavities. 0:34 In test after test, 0:38 Crest proved it reduces cavities 21% to 49%. 0:40 You see, Crest with flouristan combines 0:44 with tooth enamel like this, 0:46 to strengthen it against decay. 0:48 Don't let your family take a chance on cavities. 0:50 - And regular checkups. 0:54 - Watch between meal treats. 0:55 - And brush often with Crest. 0:57

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