P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator There I am trying hard, 0:01 but I never could beat my pal Bill. 0:05 Except once, in a two year toothpaste test. 0:07 Bill's side used the same toothpaste is mine, 0:10 but without fluoristat. 0:12 My side used Crest and we had 34% fewer cavities. 0:13 Narrator In similar test, after test, after test, 0:17 Crest reduced cavities 21%, 34%, 0:20 and when everyone brushed three times a day, 46%, 0:25 and now more news about Chrest, listen. 0:28 - Hello, I'm Chuck Connors, 0:32 I'd like to speak to you as a real life father 0:34 about something new on every tube of Crest toothpaste. 0:36 This seal of acceptance. 0:40 This seal together with this statement means that Crest 0:42 is accepted by the Council on Dental Therapeutics 0:45 of the American Dental Association. 0:47 In our family we have regular checkups, watch treats, 0:50 and brush often with Crest. 0:54 Shouldn't your family use Crest? 0:56

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