P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Right you are, these girls didn't make it. 0:01 You see, they were (June chuckling) slightly under age. 0:04 Hello girls, how are you? 0:07 - Hi. 0:09 - Let's sit down here and have a little chat shall we? 0:10 Come on Doris, that's a girl. 0:12 Why do you, do you think it's important 0:15 to have a pretty smile Doris? 0:17 - If people come around 0:18 and think you're pretty, you should smile at 'em. 0:20 - That's right, are cavities bad for your smile? 0:25 - Yes. 0:29 - Yeah. - Well that's a unanimous answer. 0:30 Pammy how can you help yourself not get cavities? 0:32 - My dentist looks at my teeth in the office. 0:35 June Did he tell you any particular thing 0:40 you should do at home so that you won't have more cavities? 0:42 - He said brush your teeth after meals. 0:45 - What else can you do to help prevent cavities, Suzy? 0:52 - Don't eat when Mommy says uh-uh Suzy. 0:55 - Oh. Kelly, what kind of toothpaste do you use? 0:58 - Crest. 1:03 June You do? Have you used it for a long time? 1:04 How many years? 1:06 - 15. 1:09 June Well, that's wonderful. Why? 1:10 - 'Cause it helps prevent cavities. 1:13 June Oh, how do you know that? 1:17 - My mother told me. 1:23 June And what else did she tell you about it? 1:25 - Well, that's all because I knew all the rest. 1:29 (June chuckling) 1:32 - Well, then you undoubtedly know 1:34 that Crest has been tested for 12 years 1:36 and in test after test Crest proved 1:39 that it's effective against cavities. 1:42 This seal and statement signify. 1:44 The crest is accepted by the council on dental therapeutics 1:46 of the American Dental Association. 1:50 Shouldn't your family be using Crest? 1:52 It's the toothpaste for families who want fewer cavities. 1:55

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