P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator That's me throwing real hard. 0:01 But I never could beat my buddy, Mike. 0:04 Except once, in a toothpaste test. 0:06 Mike's side used the same toothpaste as mine, 0:08 but without Fluoristan. 0:11 My side used Crest, and we had 21% fewer cavities. 0:12 Spokesperson Similar test after test 0:16 proved Crest reduces cavities. 0:17 This seal and statement signify that Crest is accepted 0:20 by the Therapeutics Council 0:22 of the American Dental Association. 0:24 So have regular checkups, watch treats, 0:26 brush often with Crest. 0:28

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