P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey Daddy, hey Daddy! 0:01 (lawnmower rumbling) I was just at the dentist. 0:03 - What? 0:04 - Guess how many cavities I had. 0:05 - Uh, let's see now, um... 0:07 - Come on, take a guess. 0:09 (Dad laughs) - I give up. 0:10 - Two! 0:11 - Hey, that's better than before. 0:12 Boy Mommy said I might even do better next time. 0:13 - How come? 0:16 - Mommy bought a better toothpaste. 0:17 - (laughs) Honey, I don't understand you. 0:19 Here we start using Crest and he's doing fine, 0:21 now you change toothpastes. 0:22 - Relax, it's Crest, but it's improved Crest. 0:24 Announcer Today's improved Crest 0:26 gives surer protection against cavities than ever before. 0:28 Test after test after test, 0:31 12 years of tests proved Crest reduces cavities. 0:33 And now dental science has found a way 0:37 to strengthen the Crest formula 0:39 so you get even surer protection against cavities. 0:41 Crest is accepted by the Council on Dental Therapeutics 0:44 of the American Dental Association, 0:47 as signified by this statement and seal. 0:49 So have regular checkups, watch treats, 0:51 and brush often with today's improved Crest. 0:53 Gives surer protection against cavities than ever before. 0:57

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