P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I think we have a much better chance 0:02 of keeping our teeth than our mothers had. 0:03 - Ah sure 0:06 Announcer Now for the final visit 0:07 in green county, Missouri. 0:08 In these excerpts, 0:09 the ladies are discussing the good ole' days. 0:10 - I believe we've really progressed a great deal in care of 0:13 the teeth and I know what we do for them. 0:16 - How are things different today 0:19 from the way they used to be? 0:20 - Oh, I think there's much more strict on care of the teeth. 0:22 I think people go to the dentist more often. 0:26 We used to go to the dentist when 0:28 something was wrong when we had a (murmurs) 0:30 But now going to the dentist just like 0:32 going to the doctor for a checkup that just 0:34 part of the scheme of things. 0:36 - They have a lot more research now that they didn't seem to 0:38 have a few years ago. 0:42 - Up til' Crest came out. 0:43 Keep them white. You know, that was the emphasis. 0:46 When I was growing up, of course, you know, 0:48 you brush your teeth to prevent cavities. 0:50 - Do you think Crest helped your family? 0:52 We've just had success with this product, 0:54 so we just haven't pursued it at them. In other words, 0:56 when you use Crest, 0:58 then you feel like you're on the right road. 0:59 Announcer Is your family on the right road 1:02 to fewer cavities? 1:03 Make sure they have regular checkups. 1:04 Watch between meal, treats 1:06 and brush often with Crest; 1:08 The toothpaste for families who want fewer cavities. 1:10

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