P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Back now with those Missouri mothers 0:01 on their informal discussion on dental health. 0:03 Filmed so that you could hear excerpts from their candid 0:06 unrehearsed conversation. 0:08 As we rejoined them, 0:10 this mother is talking about her young daughter, 0:11 - She can hardly wait to lose her two front teeth now. 0:13 She thinks everybody without those two front teeth 0:15 are just beautiful, you know? 0:18 - Well, do you have any particular problems 0:20 in getting your children to take care of their teeth? 0:22 - I think the biggest problem I had is getting them 0:25 to brush often enough. 0:27 Actually they brush their teeth twice a day, 0:28 but uh, I'd like for them to brush three times a day. 0:31 - How did you first hear about Crest? 0:34 - Just heard on television. 0:36 - Remember what impressed you? 0:37 - Fewer cavity is a phrase and uh, it means a great deal. 0:39 - Anything else? 0:44 - And uh, all these children that have taken a test, 0:45 and they've used The Crest Product without a forced hand 0:49 - And the other half has used Crest. 0:51 And they have, I can't remember the percentage, and uh, 0:54 feel like they have fewer cavities. 0:58 Narrator The tests these ladies are talking about 1:00 were conducted by a dental scientists, 1:02 and they approved that Crest is effective against cavities. 1:04 After two years, groups using Crest had it from 21% of fewer 1:08 cavities and tests where everybody rushed as usual, 1:11 to a 46% in tests where everybody rushed three times a day. 1:14 - I suppose I should, try it. 1:18 (laughter) 1:21 - Well, it's impressive actually. 1:22 - It is, it's very impressive. 1:23 - I'll have to try it. 1:25 Narrator Has your family tried Crest 1:26 and it's dental program? 1:28 Have regular checkups. 1:30 Go easy on between meal treats, 1:31 and brush often with Crest. 1:33 The toothpaste proved effective against cavities 1:35 than 11 years of tests. 1:37

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