P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Leigh has a tricky serve, but I'm pretty fast on my feet. 0:03 We're even stevens, except once I walloped Leigh. 0:08 In a toothpaste test, Mr. Cameron. 0:12 - Tell us about it. 0:14 - At school, dental scientists divided us into two groups. 0:15 - They put an equal number of people 0:18 with good and bad teeth in each group. 0:19 Mr. Cameron And then? 0:21 - For two years, both groups brushed as usual, 0:22 including after lunch at school, 0:25 but with a different toothpaste. 0:27 - Turned out my group had a control toothpaste. 0:28 - Mine had Crest, 0:31 and my group had 21% fewer cavities with Crest. 0:32 - With results like this, 0:36 I don't see why anyone should take a chance on cavities. 0:37 You see, Crest with Fluoristan combines 0:40 with tooth enamel like this, 0:42 to strengthen it against decay. 0:44 That's why in 12 years of testing, 0:46 only Crest has shown it reduces cavities 21% to 49%. 0:48 So why take a chance on cavities? 0:53 - Have regular checkups. 0:55 - Watch between-meal treats. 0:57 - And brush often with Crest. 0:59

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