P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Dentist After Davy's accident, 0:01 I came to know the entire Holbrook family. 0:03 I remember when Davy brought his little sister 0:07 for her first appointment. 0:09 He'd told his mother 0:11 that since he and I were old friends, 0:12 he wanted to introduce Priscilla himself. 0:15 (gentle music) 0:17 Priscilla was three, had all her primary teeth, 0:19 and it was time she learned the good dental health habits 0:22 she'd need all her life. 0:25 So I showed her how to brush, 0:27 and Davy reminded her the family rule: 0:30 Before you eat, wash your hands; 0:33 after you eat, brush your teeth. 0:36 During the examination, 0:39 I could see that she might be heading 0:40 for a problem with malocclusion, 0:42 and we had to give special attention to that 0:44 as she got older. 0:46 (light playful music) 0:48 Now Dave and Priscilla are nearly grown up, 0:49 and I admit I'm proud 0:52 of these attractive, healthy youngsters. 0:53 But they deserve good dental health. 0:56 They learned early that if you're going to keep your smile, 0:58 you've got to take care of your teeth. 1:02

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