P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Voiceover Now for more excerpts 0:01 from the round table discussion 0:02 in Greene County, Missouri, 0:03 as this mother sums up the rules of good dental health. 0:04 - Good food, good care, brushing. 0:07 Man Anything else? 0:11 - Oh, choosing a good dentist and doing what he says. 0:12 Woman Picking your dentist office is an important- 0:16 Second Woman I think so, too. 0:18 Third Woman And our dentist, our children, 0:19 they like him as a person, 0:20 so they're not a bit afraid to go to the dentist. 0:22 And I think that's important, if they have no fear in 0:25 conjunction with the dentist, 0:27 because he is their friend, actually. 0:28 - Oh, we have a wonderful dentist, 0:32 though, I've gone to him forever, I mean- 0:34 and so I just thought that I'd take my little girl 0:36 and let her meet him. 0:40 - I haven't ever taken in a four year old. 0:41 I've asked him about bringing her in. 0:43 And he said, bring her in some time when you aren't busy, 0:45 just for me to meet her and get to be buddies. 0:48 Man Have you ever asked your dentist about Crest? 0:51 - I have never asked him what toothpaste to use. 0:53 Man Mm-hmm. 0:56 - I will, next time. 0:56 (group laughter) 0:57 - When I send my children sometimes out to the store, 0:59 it's always Crest they bring back. 1:01 I don't have to tell them what. 1:02 They've been using Crest for two years. 1:04 - If someone has tried it, like these people have, 1:06 and come out for it, then I'm much more likely to try it. 1:09 Male Voiceover Crest is the only toothpaste 1:11 recognized effective against cavities 1:14 by the American Dental Association. 1:15 Their council on dental therapeutics said, 1:17 "Crest has been shown to be 1:20 an effective decay-preventive dentifrice 1:22 that can be of significant value 1:24 when used in a conscientiously applied program 1:26 of oral hygiene and regular professional care." 1:28 Have you tried Crest in your family dental program? 1:32 At your next checkup, 1:35 ask your dentist about Crest. 1:36

Complete Record: