P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator These cameras are set up 0:01 in Green County, Missouri, 0:02 where behind the scenes, they're filming 0:03 an unrehearsed two hour panel discussion on 0:06 the subject of dental health. 0:08 Tonight, we're going to hear some excerpts about Crest, 0:10 and the importance of dental health. 0:12 - As mothers, we all want the best for our children, 0:14 and I think we're probably going to do the best we can 0:16 to see if they have good health, good teeth. 0:19 - Well, how can you help your children have good teeth? 0:23 - Well, first and foremost, checkups. 0:25 And, second would be brushing after eating, the proper way. 0:28 Then, the proper food, and not too many snacks. 0:31 And watching to brush after snacks, also. 0:35 And, toothpaste has a lot to do with it. 0:41 - Do you all feel that the kind of toothpaste 0:43 makes a difference? 0:45 - Well, I would think so, it's bound to make a difference. 0:47 Some are better than others. 0:51 Interviewer What kind do you use? 0:53 - We use Crest. 0:54 We've used it for a number of years 0:55 in our family, with good results. 0:57 - I think what pulled our family out, 0:59 was this whole page of advertisement about Crest, 1:00 after they had discovered that it was helping 1:04 to prevent cavities. 1:08 So I thought, well that might be worth it, we'll try it. 1:09 And, we've used it ever since. 1:12 - Well, by using Crest, in other words you're, 1:14 you're doing your best. 1:16 - We're doing what we think is the best. 1:17 Interviewer Are you doing your best 1:19 to help your children cut down on cavities? 1:20 Remember, Crest has been proved effective against cavities 1:22 in 11 years of tests. 1:26

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