P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - And so, after two years, my group had 34% 0:01 fewer cavities with Crest. 0:04 - Tests against the same toothpaste 0:06 but without Fluoristan prove Crest works. 0:08 Crest, recognized effective 0:10 by the American Dental Association. 0:12 Their Therapeutics Council says, Crest has been shown 0:14 to be an effective decay-preventive dentrifice 0:17 that can be of significant value when used 0:19 in a conscientiously applied program of oral hygiene 0:21 and regular professional care. 0:23 Remember, regular checkups, proper diet, 0:26 frequent brushing, with Crest. 0:27

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