P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (wood thuds) 0:01 - Hey girls, let's go. 0:02 Hurry up! Come on! Let's go! 0:03 (children chatter and laugh) 0:05 - When big brother Russ leads, the Abbott kids follow. 0:08 And Mrs. Abbott is glad they do 0:12 because Russ showed them something 0:13 about reducing cavities. 0:14 You were in a toothpaste test a while back, right Russ? 0:16 - Yup, and after two years there were 21% fewer cavities 0:19 with Crest. 0:22 - The other side used the same toothpaste, 0:23 but without flouristan. 0:24 - That's right. 0:26 Everybody brushed the same. 0:27 Even after lunch at school. 0:28 - Then, Crest made the difference. 0:30 Crest, the only toothpaste recognized effective 0:32 against cavities by the American Dental Association. 0:35 Their council on dental therapeutics says 0:38 Crest has been shown 0:40 to be an effective decay-preventive dentrifice 0:41 that can be of significant value 0:43 when used in a conscientiously applied program 0:45 of oral hygiene and regular professional care. 0:47 Have regular checkups. 0:50 Watch between meal treatment. 0:51 Brush often with Crest. 0:53 Remember... 0:56 - there were 21% fewer cavities with Crest. 0:56

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