P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey! 0:01 Announcer Russell Abbott was mighty proud 0:03 of his last dental checkup, and with good reason. 0:05 - Tell us why, Mrs. Abbott. 0:09 - Well, Russ was in a test 0:10 that showed Crest toothpaste reduces cavities, 0:12 so we're a Crest family because of him. 0:15 Interviewer Remember how his test worked? 0:17 - Yes, there were about 400 testers, half used Crest, 0:19 half control toothpaste. 0:23 - How about the rules, Russ? 0:25 - Same for both sides, including brushing 0:27 after lunch at school. 0:29 - Results weren't the same, though. 0:30 - No, after two years, 0:31 the Crest side had 21% fewer cavities. 0:33 - Only Crest has shown it reduces cavities 21 to 49% 0:36 in tests. 0:40 Why? 0:41 Because Crest with fluoristan combines with tooth enamel 0:42 like this, to reinforce it against decay. 0:46 So protect your family with dental checkups, 0:49 proper diet, and regular brushing with Crest. 0:51 Crest, for families who feel like the Abbotts. 0:55 They want fewer cavities. 0:57

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