P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom, Mom! 0:03 Narrator Claudia Campaign, couldn't wait to bring home 0:05 her dental report from school. 0:07 - Claudia's checkup was that good, Mrs. Campaign> 0:09 - Sure was, partly because of that toothpaste test 0:11 she was in. 0:14 - Claudia helped scientists test Crest 0:16 against a control toothpaste. 0:18 Sure the Crest users didn't brush harder? 0:19 - Couldn't. 0:21 Nobody knew which side they were on. 0:22 For a year, Claudia used toothpaste with no name on it. 0:25 - Turned out I'd been using Crest, 0:28 and my side had 49% fewer cavities. 0:30 - We all use Crest now. 0:33 - Only Crest has shown it reduces cavities, 0:35 21 to 49% in tests. 0:38 Why? Because Crest with fluoristan 0:41 combines with tooth enamel like this, 0:43 to reinforce it against decay. 0:46 So protect your family with dental checkups, proper diet, 0:48 and regular brushing with Crest, 0:52 Crest for families 0:54 like the Campaigns. 0:56 - We want fewer cavities. 0:57

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