P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator A while ago, 0:02 you met the mother who stars 0:03 in one of television's best loved series. 0:04 Let's go back to her home for another visit. 0:06 You know this young mother is June Lockhart. 0:09 In private life, she is Mrs. John Lindsay. 0:11 - (laughs) 0:14 This noble beast is Maddie, the family pooch. 0:15 - Mama, why does Maddie have to brush his teeth? 0:18 He cleans his teeth chewing bones and things. 0:22 Dogs don't have to brush. 0:24 - (giggles) No, but people do. 0:26 And we're one family that's glad 0:27 we've got Crest to brush with. 0:29 Youngsters need all the help they can get 0:32 in preventing cavities, 0:33 and that's why I decided some years ago 0:34 that we'd switch to Crest. 0:37 I'd seen the commercials on television, 0:39 the same as you have, 0:41 and the Crest story made a lot of sense to me. 0:41 You know, the way those clinical tests prove 0:45 that Crest reduces cavities. 0:47 And of course, we all know 0:49 that Crest is the only toothpaste 0:51 recognized effective against cavities 0:53 by the American Dental Association. 0:55 Just listen to this statement 0:58 from their Council on Dental Therapeutics. 0:59 "Crest has been shown to be an effective 1:02 decay preventative dentifrice 1:04 that can be of significant value 1:06 when used in a conscientiously applied program 1:08 of oral hygiene and regular professional care." 1:11 So that means, Crest works best 1:16 when you follow the dental health rules. 1:18 Watch between meal treats, 1:21 see the dentist regularly, 1:22 and brush often with Crest. 1:24 Those are our dental rules, 1:26 and I hope they're yours, too, 1:27 because Crest is the toothpaste 1:29 for families who want fewer cavities. 1:31

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