P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (recording static) 0:00 (audience chatting) 0:03 June Lockhart The 1954 pageant, 0:04 when Miriam Stevenson of Columbia, South Carolina 0:06 became known as Miss Universe. 0:08 Today, Ms. Stevenson is Mrs. Donald Upton, 0:13 and she's known as... 0:16 - Mommy, Mommy! 0:17 - Yes, Mommy to her five-year-old son, Donny, Jr. 0:18 Hello, I'm June Lockhart, 0:22 and I'm visiting with Mrs. Upton and her family. 0:23 - You get another star on your ladder, Donny? 0:27 - Uh huh. 0:29 - Well, what's the star for Miriam? 0:30 - Well, we're playing little games. 0:31 Every time Donny brushes his teeth, 0:33 he gets another star on his ladder, 0:34 and when we get to the top... 0:36 - I get a present. 0:38 (women laugh) 0:39 - Now run along and play, honey. 0:41 - Oh, Miriam. 0:43 That sounds like a wonderful way 0:43 to get Donny to brush often. 0:44 - Well, I don't want him to have all the cavities 0:46 I did when I was growing up. 0:48 - Well, brushing's important. 0:50 How about toothpaste? 0:51 Miriam That's important too. 0:53 - What kind do you use? 0:54 - We use Crest. 0:56 - Oh, why is that? 0:57 - Well, all those tests. 0:58 It works. 1:00 - It does. As a matter of fact, they tested Crest recently 1:01 against the same toothpaste, but without fluoristan. 1:04 Both groups in the test brushed three times a day 1:07 for two years, and Crest reduced cavities 46%. 1:09 - Why that's almost half! 1:14 - Right, in this test, Crest reduced cavities 1:16 by almost half. 1:18 Wouldn't you like your family to grow up 1:20 with fewer cavities? 1:22 Then have regular checkups, 1:23 Watch between meal treats, 1:25 and brush often with Crest. 1:26