P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What's the mother and one of television's best series, 0:02 really like? 0:04 She has a family of her own and makes life fun 0:06 for them. As you might guess from the car, 0:08 meet June Lockhart in private life, 0:11 Mrs. John Lindsay. 0:13 June Hello. 0:15 We're just back from a little shopping expedition and these 0:16 are my daughters. 0:18 This is Juni she's seven. 0:19 Juni Hi. 0:21 June ...and this is Anne who's nine. 0:22 Anne -How do you do? 0:23 June You know, an old style car is fun 0:25 and good for a lot of laughs. 0:27 But when it comes to something as important as the health of 0:29 my youngsters, 0:31 I'm really serious. 0:32 Come inside with us and I'll show you what I mean. 0:34 Like any mother, I want to protect my family every way 0:41 I know how, so when toothpaste is on the shopping list, 0:44 you can just bet that we always get crest because crest 0:47 proved it reduces cavities. 0:50 You know what convinced me? It was tests described on 0:53 television, where people using crest were tested 0:56 against people using 0:58 the same toothpaste, but without Florestan. 0:59 Remember? the groups using crest, always 1:03 had fewer cavities actually from 21% fewer cavities. 1:04 When everybody brushed as usual to 46%, 1:09 when everybody in the test brushed three times a day, 1:12 well around this house, we don't want cavities. 1:16 So we're pretty strict about those dental health rules. 1:18 Watch between meal treats and, 1:22 Anne Go to the dentist every six months 1:24 June Mhmm and brush our teeth 1:27 regularly with what Juni? 1:28 [Laughs] That's right with Crest, 1:30 because crest is the toothpaste for families who want fewer 1:33 cavities. 1:37

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