P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (footsteps tapping) 0:00 - Wowie! 0:04 - Your family feel this good after a dental checkup? 0:05 They can if you help them to fewer cavities with Crest, 0:08 the one and only toothpaste tested 0:11 and found effective against cavities. 0:13 Tested with people like Lynn van Meter here. 0:16 Can you tell us about it? 0:19 - Well, I was in a toothpaste test. 0:20 See, Dennis had half of us use Crest, 0:23 the other half control toothpaste. 0:26 Everybody just brushed as usual. 0:29 Man What were the results? 0:31 - 49% fewer cavities with Crest after one year. 0:32 - Fewer cavities because of Crest with fluoristan. 0:36 Only Crest has fluoristan. 0:40 So different, Crest is patented. 0:42 So effective, it's reduced cavities 21 to 49% 0:44 in tests documented in dental journals. 0:47 So, help your family to fewer cavities at regular checkups 0:49 and brush often with Crest 0:53 (footsteps tapping) and you too may hear... 0:55 - Wowie! 0:57

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Original permalink · Record added: 2025-04-22 23:24:55