P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Golly. 0:07 [Narrator] Your family feel this good 0:09 after a dental checkup? 0:10 They can if you help them 0:11 to fewer cavities with Crest, 0:12 the one and only toothpaste tested 0:14 and found effective against cavities. 0:16 Found effective in tests documented 0:18 in these dental journals. 0:21 This one tells about a test Bob Merritt was in. 0:22 Tell us how it worked, Bob? 0:25 - Dentist divided us into two groups, 0:26 half used Crest, half controlled toothpaste. 0:28 Everybody brushed as usual. 0:31 - How'd your group do? 0:33 - We won. 0:34 We had 36% fewer cavities with Crest after one year. 0:35 - Fewer cavities because of Crest with Fluoristan. 0:40 Only Crest has Fluoristan. 0:43 So different, Crest is patented. 0:45 So effective, it's reduced cavities 0:47 21 to 49% in documented tests. 0:48 So help your family to fewer cavities. 0:52 Have regular checkups, 0:54 brush often with Crest, 0:55 and you too may hear, 0:57 - Golly. 0:58

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