P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Little Ricky Moates will tell you 0:02 his daddy's an important man. 0:03 How come, Ricky? 0:05 - Because he brushed his teeth. 0:06 - Actually, that's exactly right. 0:08 You see Richard Moates brushed his teeth in a special test. 0:10 The test that helped make it possible for your family to use 0:13 the first toothpaste that's shown it reduces cavities. 0:16 The toothpaste Crest. 0:19 Mr. Moates, when was your toothpaste test? 0:21 - Back in college. 0:24 - Here's the story, filmed at a recent reunion. 0:25 Mr. Moates, how many people took part? 0:29 - Over 200, half used Crest, half the control toothpaste. 0:31 Host Everyone brushed as usual? 0:36 - Yes, for two years. 0:38 Host With what results? 0:40 - 34% fewer cavities with Crest. 0:41 - With those results, I can imagine 0:45 what toothpaste you all use, Mrs. Moates. 0:47 - You can, it's Crest. 0:50 - Crest, effective against cavities 0:51 because of this: fluoristan. 0:53 Crest with fluoristan is so effective, 0:55 it has reduced cavities 21 to 49% 0:57 in independent scientific tests. 1:00 Tests reported here in these dental journals. 1:03 So, brush properly, have regular check-ups, and use Crest. 1:07 Don't expect miracles, 1:12 but do expect fewer cavities with Crest, 1:14 the only toothpaste with fluoristan. 1:16 Tested and found effective. 1:18

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