P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Was it Sally, Cynthia, or Susan? 0:01 Guess which of the Bartlett youngsters 0:06 helped make it possible for your family 0:07 to use the first toothpaste 0:09 that's shown it reduces cavities. 0:10 The toothpaste, Crest. 0:13 The youngster, well, let's look again. 0:15 Cynthia, that grin's a giveaway. 0:17 - You're right, I am the one 0:19 who was in a toothpaste test. 0:20 - With your mother's approval, naturally? 0:22 - Well, I did feel that all toothpastes were alike, 0:24 but I thought if one could show 0:27 that it reduces cavities, 0:28 the test would be worthwhile. 0:29 - And was it? 0:31 Let's ask Cynthia to tell us about it. 0:32 Who ran your test, Cynthia? 0:34 - Dentists. 0:36 Here's a picture of the kids in the test. 0:37 We were divided into two groups. 0:39 I'm over on this side. 0:41 Host And they gave your group Crest? 0:43 - Yes. The other's got a control toothpaste. 0:44 Everyone brushed as usual for a year. 0:47 - What result? 0:49 - 49% fewer cavities with Crest. 0:50 - Still think all toothpastes are alike, Mrs. Bartlett? 0:53 - Not since I heard those results. 0:55 - And the reason for those results, fluoristan, 0:58 Crest's exclusive decay preventer. 1:01 Crest with fluoristan is so effective, 1:03 it has reduced cavities 21 to 49% 1:05 in independent scientific tests, 1:08 tests reported here in these dental journals. 1:11 So switch your family to Crest, 1:14 and make sure they follow good dental rules, 1:16 such as, Susan? 1:19 - Brush properly. 1:20 Host Sally? 1:21 - Have regular checkups. 1:22 Host Cynthia? 1:23 - And wash between your treats. 1:24 - And use Crest. 1:26 Crest is not a cure-all, so don't expect miracles, 1:28 but do expect fewer cavities with Crest, 1:31 the only toothpaste with fluoristan, 1:33 tested and found effective. 1:35

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