P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (water splashing) 0:00 - Peter stop splashing. 0:01 Dad Anybody home? 0:02 - We're having a bath. 0:03 You're getting me soaking wet. 0:04 - Hi everybody. 0:06 - Hi Dad. 0:07 - Honey, dry Peter will you? 0:07 (kids screaming) 0:09 - Let's go son, come on. 0:10 Up and at 'em, let's go. 0:11 - Daddy look what I can do. 0:13 (blowing bubbles) 0:14 - Hey, that's great. 0:16 - Andy, stop it. 0:17 We got home late from the dentist. 0:19 - That's okay 0:21 How's everybody's teeth? 0:22 - I only had one cavity. 0:23 Andy had two. 0:24 - Gee, that's better than last time. 0:25 Mom Yeah. 0:27 - I bet the Crest had a lot to do with it. 0:27 Narrator If your family uses Crest 0:29 and has fewer cavities, 0:31 don't be surprised. 0:32 12 years of tests prove Crest reduced cavities. 0:34 In these tests, Crest reduced cavities 34%, 21%, 42%. 0:37 All against the same toothpaste, but without Fluoristan. 0:43 Crest is accepted by the Council on Dental Therapeutics 0:46 of the American Dental Association, 0:49 as signified by this statement and this seal. 0:51 So watch between meal treats, brush off 0:53 and have regular check-ups 0:55 and ask your dentist about Crest. 0:57

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