P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man That's me knocking myself out 0:01 back at Howe Military School, 0:03 trying to be a better diver than my friend, Denny, 0:05 but he was too darn good. 0:08 (water splashes) 0:10 Gee whiz. I couldn't beat Denny at anything. 0:11 Then once we were on opposite sides 0:14 in a two-year toothpaste test. 0:15 Denny's side used the same toothpaste as mine, 0:17 except my toothpaste had fluoristan. 0:19 Turned out it was Crest. 0:22 That's when I topped Denny, 0:24 'cause my side had 46% fewer cavities with Crest. 0:25 Narrator Crest proved it reduces cavities 0:30 in similar test after test after test, 0:32 reduced cavities 21%, 34%, and in this test 0:35 where everyone brushed three times a day, 46%, almost half. 0:39 This seal and statement signify 0:44 that Crest toothpaste is accepted 0:46 by the Council on Dental Therapeutics 0:48 of the American Dental Association. 0:50 So have regular checkups, watch between-meal treats, 0:52 and brush often with Crest, 0:55 tested and proved effective against cavities. 0:57

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