P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (jazz music) 0:01 Woman I was a pretty good dancer back at school, 0:03 but I couldn't out-step my friend, Phyllis. 0:05 (jazz music) 0:07 I couldn't top her at anything. 0:09 Except once, when we were on opposite sides 0:11 in a toothpaste test. 0:13 For two years, each side 0:15 brushed with a different toothpaste, 0:16 and mine reduced cavities 34%. 0:18 Later, we learned it was Crest. 0:21 Phyllis' side had the same toothpaste, 0:23 but without Fluoristan. 0:24 Ever since, it's have regular checkups, 0:26 watch between-meal treats, brush often with Crest. 0:28 Man Crest reduced cavities 34% in this test. 0:31 46% in a similar test 0:35 where everyone brushed three times a day. 0:37 The Council on Dental Therapeutics 0:39 of the American dental Association says, 0:41 "Crest has been shown to be" 0:43 "an effective decay-preventative dentifrice" 0:45 "that can be of significant value" 0:47 "when used in a conscientiously applied program" 0:49 "of oral hygiene and regular professional care." 0:52 Woman My side had 34% fewer cavities with Crest. 0:55

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