P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Whee! Look who's a fairy godmother! 0:01 Me! Okay, fellas, let me down. 0:04 Easy! 0:07 (boxes dropping) I'm here on behalf of, uh, 0:10 Crest Toothpaste and Head & Shoulders Shampoo, 0:12 to tell you about the Cinderella Sweepstakes. 0:15 More than a thousand prizes. 0:18 You might win a two-week trip to Europe, 0:22 all expenses paid 0:25 (explosives boom) 0:26 for you and four members of your family. 0:27 You'll stay in romantic castles and inns. 0:30 (explosives boom) 0:33 Travel by private car. 0:34 (explosives boom) 0:36 Have a spending spree with $2,000 cash! 0:37 So be sure to enter the Cinderella Sweepstakes. 0:42 Nothing to buy, nothing to it. 0:44 Just look for this display 0:46 at the store where you buy Crest and Head & Shoulders. 0:48 You'll find entry blanks, 0:50 complete details and a list of all prizes. 0:52 Everything you need to enter. 0:55 Do it now, oh! 0:56 (explosives boom)

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:18:29