P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - And you might get a hole in your tooth. 0:03 - And one of your teeth might fall out. 0:05 - [June Lockhart} Oh, that wouldn't be nice, would it? 0:09 - And if you-- 0:10 - But it would be nice to put it under your pillow. 0:11 June Lockhart Ha, now that's a good idea, yes. 0:14 Hi, I'm June Lockhart, 0:16 and we're relaxing around the pool 0:18 in Hidden Valley, California. 0:20 I'm talking with a group of young ladies 0:22 that I'd like you to know. 0:23 We were just discussing teeth and how we take care of them. 0:25 Pammy, tell me, 0:28 how can you help yourself not get cavities? 0:29 - My dentist looks at my teeth in the office. 0:32 - What else can you do to prevent cavities, Susie? 0:36 - Don't eat when mommy says "Uh-uh, Susie". 0:39 - My mommy tells me to eat raw carrots 0:42 and brush with Crest toothpaste. 0:46 June Lockhart What does your mother say 0:50 when you forget to brush your teeth? 0:51 - She says, "You forgot to brush your teeth, Pammy." 0:53 June Lockhart Just like that? 0:58 - Or, "honey". 0:59 - Oh. 1:00 Kelly, what kind of toothpaste do you use? 1:02 - Crest. 1:05 June Lockhart You do? 1:05 Have you used it for a long time? 1:06 How many years? 1:08 - Fifteen. 1:10 June Lockhart (chuckles) Well, that's wonderful. 1:12 Why? 1:13 - 'Cause it helps prevent cavities. 1:16 June Lockhart Oh. 1:19 How do you know that? 1:21 - My mother told me. 1:24 Lockhart Yeah. (chuckles) 1:26 And what else did she tell you about it? 1:27 - Well, that's all, 'cause I knew all the rest. 1:31 (June laughs) 1:34 - Well, then undoubtedly, 1:35 you know that Crest has been tested for twelve years. 1:37 And in test after test, 1:40 Crest proved that it's effective against cavities. 1:42 This seal and statement signify 1:45 that Crest is accepted by the Council on Dental Therapeutics 1:47 of the American Dental Association. 1:51 Don't you wish there had been Crest 1:53 to help prevent cavities when you were growing up? 1:55

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