P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (clattering) 0:01 - You just getting home? 0:03 - Yeah, you know, I had to work late. 0:04 - Well you could've called. 0:06 - Honey, I told you this morning I had to work late. 0:09 - Oh, that's right. 0:13 - Oh, that's right. 0:14 - Kids okay? 0:16 - Fine. I took them to the dentist. 0:17 - How'd they do? 0:19 Kathy only needed two fillings and Billy needed one. 0:20 - That's a lot better than the last time. 0:23 - Mm-hm. 0:26 - Could be the Crest. 0:29 Narrator If your family uses Crest 0:31 and has fewer cavities, don't be surprised. 0:32 12 years of tests prove Crest reduced cavities. 0:35 In these tests, Crest reduced cavities 34%, 21%, 0:38 42%, all against the same toothpaste, 0:43 but without fluoristan. 0:46 Crest is accepted by the Council on Dental Therapeutics 0:47 of the American Dental Association, 0:50 as signified by this statement and this seal. 0:52 So watch between-meal treats, 0:54 brush off and have regular checkups, 0:56 and ask your dentist about Crest. 0:58

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