P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (children laughing) 0:01 - Now isn't that exciting? 0:03 - Yes, great! Super! 0:04 - Good! 0:06 - Sure is! 0:07 - Now before it starts again, 0:08 I want to talk to you some more about teeth. 0:09 Could you tell me what else teeth are good 0:11 for besides chewing? 0:14 - When you get in a fight to bite someone. 0:16 June Oh no. 0:19 Kevin? 0:20 - Keep your lips out, need teeth so we can talk better. 0:22 - You're very right. 0:26 How old should you be before you stop brushing your teeth? 0:28 - You should be a grandma. 0:32 - How old are grandmas? 0:34 - I know! 0:35 June Yes, Nicki? 0:36 - About the end of the numbers. 0:37 June The end of which numbers? 0:41 - Your numbers, of how old you are. 0:42 About 99 and a half. 0:46 - That's old enough. 0:48 Do any of you know what a cavity is? 0:50 - Yes, it's a black hole in your teeth. 0:52 - Could any of you tell me where cavities come from? 0:55 - If you have treats between when you eat. 0:59 - And if you don't go to the dentist. 1:02 - And if you don't brush your teeth a lot. 1:05 - Well now, is there any toothpaste that will help you 1:07 to have fewer cavities? 1:10 - Crest. 1:12 C. R. E. S. T. 1:13 - Nicki. Have you seen the Crest test on TV? 1:17 - Yes, lots of them. With two boys, even. 1:20 - And what did the two boys do in the Crest test? 1:23 - Brushed their teeth with the some toothpaste, 1:26 with fluoride and without fluoride and. 1:29 - And who had the least cavities? 1:33 - The boy on the right. 1:35 (June laughing) 1:37 - Would you like to be in a Crest test? 1:38 - No. 1:40 June Why? 1:41 - Cause I'm always too busy everyday. 1:42 - Oh, I see. 1:44 I hope your youngsters are getting the benefits of Crest. 1:46 Isn't it good to know 1:50 that 12 years of tests proved Crest's effectiveness? 1:51 And don't you wish there'd been Crest to 1:55 help prevent cavities when you were growing up? 1:57

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