P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Right John, 0:00 these girls didn't make it. 0:01 Not because they don't have lovely figures 0:03 and charming smile, 0:05 but well you see, 0:06 they're slightly underage. 0:08 Hello girls. 0:10 How are you? 0:11 Let's sit down here and have a little chat, 0:12 shall we? 0:14 Come on, Doris. 0:15 That's a girl. 0:17 Why do you think it's important 0:18 to have a pretty smile Doris? 0:19 - If people come around and think your pretty, 0:22 you should smile at them. 0:26 - Is that right? 0:29 Are cavities bad for your smile? 0:30 Little Girls Yes. 0:32 - Oh that's a unanimous answer. 0:33 Pammy, 0:35 how can you help yourself not get cavities? 0:36 - My dentist looks at my teeth in the office. 0:38 - What else can you do to help prevent cavities Susie? 0:42 - Don't eat when mommy says uh-uh Susie. 0:45 - And what else? 0:48 - My mommy tells me to eat raw carrots 0:49 and brush with Crest toothpaste 0:53 Woman What does your mommy say 0:57 if you don't brush your teeth? 0:58 - She says you forgot to brush your teeth Pammy. 1:00 - What toothpaste do you use? 1:05 - Crest. 1:08 Woman You do? 1:09 Have you used it for a long time? 1:09 How many years? 1:11 - 15. 1:13 Woman Wonderful. 1:15 Why? 1:16 - 'Cause it helps prevent cavities. 1:19 Woman It does? 1:22 How do you know that? 1:23 - My mother told me. 1:27 Woman Is that right? 1:30 - And for 12 years, 1:32 Crest has proved that it's effective against cavities. 1:33 The council on dental therapeutics 1:36 of the American Dental Association says, 1:38 "Crest has been shown to be an effective 1:42 decay-preventive dentifrice, 1:44 that can be a significant value 1:46 when used in a conscientiously applied program 1:48 of oral hygiene and regular professional care. 1:50 Don't you wish they'd been Crest 1:54 to help prevent cavities when you were growing up? 1:55 - What are cavities? 1:58