P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now, isn't that exciting? 0:01 - Sure is. 0:02 - Terrific. 0:03 - Super! - Good. 0:05 - Sure is! - Now, before it starts again 0:06 I want to talk to you some more about teeth. 0:08 What else are teeth good for, besides chewing? 0:10 - To keep your lips out, you need teeth, 0:14 so you can talk better. 0:15 June You're very right. 0:19 Do any of you know what a cavity is? 0:19 - Yes. It's all black hole in your teeth. 0:23 - Now is there any toothpaste 0:27 that will help you to have fewer cavities? 0:29 - Crest. C-R-E-S-T. 0:31 (June chuckles) 0:35 - Nicki. Have you seen the Crest tests on TV? 0:37 - Yes, I like them. There's two boys even. 0:39 And what did the two boys do in the Crest test? 0:43 - Brushed their teeth with the same toothpaste, 0:46 with flurisone and without flurisone. 0:49 - And who had the least cavities? 0:52 - The boy on the right. 0:55 (June chuckles) 0:56 - Would you like to be in a Crest tip? 0:59 - No. 1:00 - Why not? - Because I have other things to do after this, 1:02 we have no time to do it. 1:05 June I see, all right. 1:07 Kevin, how do you get cavities? 1:08 - If you have treats between when you eat. 1:11 - And if you don't go to the dentist. 1:13 - And if you don't brush your teeth a lot. 1:17 - Very good. 1:20 I hope your own youngsters are getting 1:21 the benefits of Crest. 1:22 Isn't it good to know that 1:24 12 years of tests proved Crest's effectiveness. 1:26

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