P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Woman So many mornings back at school, 0:01 we'd oversleep, 0:03 then what a rush to brush our teeth. 0:04 Marian and I were in a toothpaste test for two years, 0:06 and my side had 34% fewer cavities with Crest. 0:09 Marian's side used the same toothpaste, 0:14 but without Fluoristan. 0:16 Ever since, it's have checkups, 0:17 watch treats, and brush often with Crest. 0:19 Narrator In test after test after test, 0:23 Crest reduced cavities 21%, 34%, 46%. 0:26 This seal-in statement signify 0:32 that Crest toothpaste is accepted 0:34 by the Council on Dental Therapeutics 0:36 of the American Dental Association. 0:38
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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