P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (group cadencing) 0:01 Narrator Back at Howe Military School, 0:04 we always marched together. 0:06 (group cadencing) 0:08 Well, (chuckle) almost always. 0:12 Once, we were split up on purpose for a toothpaste test. 0:13 Each group brushed three times a day for two years, 0:17 but with a different toothpaste, 0:20 and mine reduced cavities 46%, almost half. 0:22 Later we learned it was Crest. 0:27 The others used the same toothpaste, 0:29 but without fluoristan. 0:31 Since then, it's regular checkups, 0:33 watch between meal treats 0:35 and brush often with Crest. 0:36 - (Narrator) In test after test after test 0:39 Crest reduced cavities 21%, 34%, 0:41 and in this test, 46%, almost half. 0:45 This seal in statement signify that crest toothpaste 0:50 is accepted by the council on dental therapeutics 0:53 of the American Dental Association. 0:55 Crest, proved effective against cavities. 0:57

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