P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (trumpet fanfare) 0:01 Man Boy, at bedtime, we scrambled to brush our teeth. 0:02 See, back at school, we were in a toothpaste test. 0:06 For two years, everyone brushed three times a day, 0:08 but my side had 46% fewer cavities. 0:11 We used Crest. 0:14 The other side used the same toothpaste, 0:15 but without fluoristan. 0:17 Now it's have checkups, watch treats, 0:19 and brush often with Crest. 0:21 Narrator In test after test after test, 0:23 Crest reduced cavities, 21%, 34%, 46%. 0:26 This seal and statement signify 0:32 that Crest toothpaste is accepted 0:34 by the Council on Dental Therapeutics 0:36 of the American Dental Association. 0:38
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John W. Hartman Center for Sales Advertising & Marketing History
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