P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Jane Wyman returns with a preview 0:01 of next week's show, 0:03 but first let's look at a healthy happy American 0:04 who's due for trouble. 0:07 (passengers screaming) 0:09 Hey you! 0:14 Three to one, you've got soft spots in your teeth. 0:15 - Who me? 0:18 - Yes, you, 0:19 and you too. 0:20 It's three to one you've got soft spots 0:21 in your teeth right now. 0:23 These weak areas are where cavities usually start, 0:25 but it's not too late. 0:28 Change to Crest, 0:29 the toothpaste that stops soft spots 0:31 from turning into cavities. 0:33 Watch. 0:35 Decay often begins in tiny soft spots 0:36 that regular toothpaste pass by. 0:38 Crest hardens those soft spots, 0:41 stops soft spots from turning into cavities. 0:43 At the same time, 0:46 Crest strengthens the entire tooth against decay. 0:47 That's because of Crest's own special fluoride 0:50 called fluoristan. 0:53 And flavor, Crest tastes wonderful. 0:54 It brightens your teeth 0:57 and keeps your breath fresh and sweet all day. 0:58 So start your family brushing regularly with Crest, 1:01 the toothpaste that stops soft spots 1:04 from turning into cavities. 1:06

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