P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (rumbling) 0:00 (bowling ball crashing pins) 0:02 - Hey you! 0:04 Three to one you've got soft spots in your teeth. 0:05 - Who me? 0:08 - Yes, you and you too. 0:09 It's three to one you've got soft spots 0:11 in your teeth right now. 0:13 These weak areas are where cavities usually start 0:15 but its not too late, change to Crest 0:18 The toothpaste that stops soft spots 0:21 from turning into cavities. 0:23 Watch, decay often begins in tiny soft spots 0:25 that regular toothpastes pass by. 0:28 Crest hardens those soft spots. 0:31 Stop soft spots from turning into cavities. 0:33 At the same time Crest strengthens the entire 0:36 tooth against decay. 0:39 That's because of Crest's own special fluoride 0:40 called fluoristan. 0:43 And flavor, Crest tastes wonderful. 0:44 Brightens your teeth, keeps your breath 0:47 fresh and sweet all day. 0:49 So start your family brushing regularly with Crest. 0:51 The toothpaste that stops soft spots 0:54 from turning into cavities. 0:56

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