P&G: Crest Toothpaste, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Our toothpaste test lasted two years. 0:01 - And half the group used Crest, 0:04 and the other half regular toothpaste? 0:05 - Yes, sir, the dentist told everybody 0:07 to brush the same way as always at home, 0:09 and my side got 25% fewer cavities. 0:12 Interviewer And your side used Crest. 0:15 - Yes, sir. 0:17 - That was Gary Keen, representing a group 0:18 that recently tested Crest. 0:20 And now let's switch to a chemistry lab 0:22 and find out about another test. 0:24 - Well, they asked us to brush the same as usual. 0:26 - And the Crest users got? 0:27 - 49% fewer cavities at the end of the year. 0:30 - 49% fewer cavities. 0:32 And now to Howe Military School 0:35 to talk to dental scientist Verling Votaw. 0:36 - Frank, the cadets were the toothpaste testers, 0:39 half using Crest and half using regular toothpaste. 0:42 - What did the cadets do? 0:45 - Each group brushed three times a day 0:47 under identical conditions. 0:49 - And how did the Crest users make out? 0:50 - 45% fewer cavities after two years, Frank. 0:53 - 25 to 49% fewer cavities with Crest. 0:58 With facts like these, 1:01 you can see why Crest and only Crest 1:02 has been recognized as effective against cavities 1:05 by the American Dental Association. 1:08 As their Council on Dental Therapeutics put it: 1:10 Crest has been shown to be an effective, 1:13 decay-preventive dentifrice 1:15 that can be of significant value 1:16 when used in a conscientiously applied program 1:18 of oral hygiene and regular professional care. 1:21 So switch to Crest, 1:24 the only toothpaste recognized effective against cavities 1:25 by the America Dental Association. 1:29

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