P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom, Mom. 0:01 - Mom, Mom. - Look Mom no cavities. 0:03 - Look Mom no cavities. - None this time. 0:06 Well, we certainly had a lot fewer cavities 0:08 since we started using that Crest. 0:10 Announcer Yes, Crest can really reduce cavities 0:12 because only crest has fluoristan. 0:15 An exclusive stannous fluoride formula 0:18 that protects your whole family. 0:20 This fluoride is a decay fighter dentist's use. 0:22 A decay fighter dentist put on teeth to prevent cavities. 0:25 With Crest you put the same fluoride 0:29 on your teeth at home every time you brush. 0:31 Works too. 0:34 Minnesota children tested Crest 0:36 against regular toothpaste for two years 0:38 with supervised brushing after lunch. 0:40 Result, 21% fewer cavities with Crest. 0:42 And your family may do even better. 0:46 Visit your dentist twice a year. 0:49 Follow a good dental health rules and use Crest. 0:51 You too may hear, 0:54 - Mom, Mom. 0:55 - Mom, Mom. - Look Mom no cavities. 0:57 - Look Mom no cavities.

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