P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ I got no new cavities, ca- ♪ 0:01 (door slamming) 0:05 - Oh mom, oh mom, look mom, no cavities. 0:08 - Say, we'll have to save this. 0:11 - And just one cavity for me, too. 0:14 - Nice going, Crest sure has done well by us. 0:16 Announcer Yes, Crest can really reduce cavities 0:20 because only Crest has fluoristan, 0:23 an exclusive stannous fluoride formula. 0:25 This fluoride is a decay fighter dentists use. 0:28 A decay fighter dentists put on teeth to prevent cavities. 0:31 With Crest, you put the same fluoride on your teeth at home. 0:34 Works, too. 0:37 In a year test at a military school, 0:38 Crest and regular toothpaste were used 0:41 under identical conditions. 0:43 Brushing was supervised three times a day. 0:44 Result: 57% fewer cavities with Crest. 0:47 So visit your dentist twice a year, 0:51 follow good dental health rules, and use Crest. 0:52 You too may hear- 0:56 - Look mom, no cavities. 0:57

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Original permalink · Record added: 2025-04-22 23:24:35