P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom! 0:01 Oh, Mom! Look Mom, no cavities! 0:03 - Too good to be true? 0:07 Tonight, William Armstrong 0:08 of the Indiana University Foundation has shown 0:10 what happened when science asked that question. 0:12 You've seen the results. 0:15 Results your family can get with crest. 0:16 Because only crest has Floristan, 0:19 a special fluoride formula. 0:22 Fluoride, you know, is the decay fighter dentists use. 0:25 The decay fighter dentists put on teeth to prevent cavities. 0:28 With crest, You put the same fluoride 0:32 on your teeth at home, too. Every time you brush. 0:34 That's why crest can cut your family's 0:37 cavity rate almost in half. 0:40 Yes, when you switch to crest with fluoride, 0:43 you can prevent about half your family's cavities. 0:46 And for stopping mouth odor, no toothpaste beats crest. 0:49 So, switch to crest. You too, may hear... 0:53 - Look, Mom, no cavities! 0:56

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:24:35