P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (relaxed acoustic music) 0:01 Narrator In several regions of the West, 0:03 children rarely got tooth decay. 0:05 Why? Their drinking water contained fluoride. 0:07 Now, after years of fluoride research, 0:10 Procter & Gamble proudly announces 0:13 triumph over tooth decay, available to everyone everywhere, 0:15 as it brings you Crest toothpaste with fluoristan, 0:19 its exclusive stannous fluoride formula, 0:22 greatest decay preventive in any toothpaste. 0:24 Here's how Crest works: 0:27 Crest with fluoristan actually combines with 0:28 and strengthens tooth enamel to lock out decay from within. 0:32 Yes, when you brush with Crest, 0:36 you and your family will have far fewer cavities. 0:38 Your teeth will be strengthened against decay, 0:41 and regular Crest use will keep them that way. 0:44 Crest with fluoristan helps keep your teeth 0:46 naturally white and beautiful, 0:49 locks out bad breath as it locks out decay. 0:51 With Crest, your family approaches the long dreamed of day 0:54 of healthy, decay-free teeth. 0:58 Start now to triumph over tooth decay with Crest, 1:00 the only toothpaste that makes possible 1:04 a major reduction in tooth decay. 1:06 Get Crest toothpaste with fluoristan, 1:08 greatest decay preventive in any toothpaste. 1:11

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