P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (rain pounding) 0:00 - Mom, oh mom! 0:02 Look, mom! No cavities! 0:03 - Too good to be true? 0:07 Too much to hope for, for your family? 0:08 Well remember how Crest cut cavities in Bloomington, 0:10 you've seen the results: 0:14 results your family can get with Crest. 0:16 Because only Crest has fluoristan, 0:18 a special fluoride formula. 0:22 Fluoride, you know, 0:25 is the decay fighter dentists use. 0:26 The decay fighter dentists put on teeth 0:28 to prevent cavities. 0:31 With Crest, you put this same fluoride 0:32 on your teeth at home too. 0:34 Every time you brush. 0:36 That's why Crest can cut 0:38 your family's cavity rate almost in half. 0:39 Yes, when you switch to Crest with fluoride, 0:44 you can prevent about half your family's cavities. 0:46 And for stopping mouth odor, no toothpaste beats Crest. 0:49 So switch to Crest. You too may hear, 0:53 - Mom, oh mom! 0:56 Look, mom! No cavities! 0:57

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Original permalink · Record added: 2025-04-22 23:24:35