P&G: Crest Toothpaste, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There you'll see some very special alumni 0:00 gathering one rainy day for a reunion at Indiana University. 0:03 They are alumni not of the university, 0:06 but a remarkable test conducted by university scientists, 0:08 a test to see a fluoride toothpaste could prevent cavities, 0:12 or was it too good to be true. 0:16 Here's William Armstrong, 0:19 Director of the Indiana University Foundation 0:20 with the story. 0:23 - Frank, I asked these school children 0:24 to come here to show how the test was made. 0:26 That group used regular toothpaste. 0:29 This group brushed with fluoride toothpaste. 0:32 - Actually it was Crest, wasn't it? 0:36 Yes, but all the toothpaste was in plain cartons. 0:38 Neither group knew which toothpaste that they were using 0:43 until the test was over. 0:46 - Well, now that the secret is out. 0:48 How did you, Crest users, do? 0:50 Let's see. Young lady? 0:52 - I had no cavities. 0:54 - And what's your name? 0:56 - Barbara Roach. 0:57 - Good for you, Barbara. 0:58 How about you? Young man? 0:59 - None cavities. 1:00 - None cavities. 1:02 And what's your name? 1:03 - John Hippman. 1:04 - Good for you, John. 1:05 How about you? 1:06 - I had two cavities. 1:07 - that better than usual? 1:08 - Yes it is. 1:09 - What's your name? 1:10 - Nelda Barker. 1:11 - Good, Nelda. 1:12 And how many of you had no cavities? 1:13 Is that wonderful? 1:15 How about you, children who used regular toothpaste? 1:17 How did you do? 1:20 - Poor! 1:21 - Yes? 1:23 - After the test, a lot of us started using Crest. 1:24 - That's good. 1:26 (children laughing) 1:27 - Those results are typical, Frank. 1:28 On the average, fluoride toothpaste reduced cavities 1:31 49% over a year. 1:34 - 49% fewer cavities with Crest 1:38 than with regular toothpaste. 1:42 Why? Because Crest contains the same fluoride 1:44 dentist put on teeth to prevent cavities. 1:48 So doesn't it make a lot of sense 1:52 for you to switch your family right away 1:54 to Crest, the fluoride toothpaste? 1:56

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