P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Frank Fasten your seatbelt, we're about to land 0:03 at Howe Indiana to visit Howe Military School. 0:05 Cadets here took part in a test 0:08 to see how significantly fluoride 0:09 toothpaste could reduce cavities. 0:11 To tell what happened, here's William Armstrong 0:13 Director of the Indiana University Foundation. 0:16 - Frank, at Howe, university scientists tested 0:19 fluoride toothpaste against regular toothpaste. 0:22 So no one would know which was which, cartons were label 0:26 K and J. These cadets were divided into two groups. 0:29 The one on the left use toothpaste K. 0:34 The ones on the right use toothpaste J. 0:37 Over a full school year, cadets using toothpaste K 0:39 had 57% fewer cavities than these cadets who used 0:43 toothpaste J. 0:48 Yes, 57% fewer cavities. 0:50 In fact, over a half a K group 0:54 develop no new cavities at all. 0:57 - Now we can reveal that toothpaste K was Crest. 1:00 Crest contains fluoride the same stannous fluoride 1:03 dentists put on teeth to prevent cavities. 1:06 That's why Crest can reduce your family's cavities. 1:09 Even eliminate them for many of you. 1:12

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