P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You know, my family started using Crest 0:01 long before I heard of the Bloomington results 0:03 or had any connection with the product. 0:06 We were introduced to Crest by a dental assistant. 0:08 And here she is, my wife. 0:11 - And here are just five of my reasons 0:14 for switching to Crest, 0:16 our family. 0:18 I was a dental assistant before we were married. 0:20 I had seen Dennis put fluoride on teeth to prevent cavities. 0:22 And when I learned the Crest contained the same fluoride, 0:26 Well, it just made sense to me just quick. 0:29 - And now for the results. 0:31 Now, how many cavities since your last checkup, Mary? 0:34 - None. 0:37 Dennis and Paul? 0:38 - None. 0:39 Dennis Bill? 0:40 - None. 0:41 Dennis And Theresa? 0:42 - Two, dad. 0:43 - Well, that's wonderful. 0:46 A lot less than before. 0:47 Yes. Crest is helping all of us. 0:49 Even our two year old Patty 0:52 is brushing her baby teeth with Crest. 0:53 - And Crest can cut cavities for your family too, 0:55 right down to the very youngest. 0:59 Switch to Crest. 1:01 And you too may hear, 1:03 - Look, mom. No cavities. 1:05

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