P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom, oh Mom! 0:03 Look Mom, no cavities! 0:05 - No new cavities, how marvelous! 0:07 Sally, do you use Crest toothpaste? 0:10 It certainly helped all of us. 0:12 Spokesperson Yes, Crest really works 0:14 for grownups and children right down 0:16 to your very youngest, 0:18 because only Crest has fluoristan, 0:19 a special fluoride formula. 0:22 Fluoride, you know, is the decay fighter dentists use. 0:24 The decay fighter, 0:27 dentists put on teeth to prevent cavities. 0:28 With Crest, 0:31 you put the same fluoride on your teeth at home too. 0:32 Every time you brush that's 0:35 Why Crest can cut your families' 0:37 cavity rate almost in half. 0:39 Yes, when you switched to Crest with fluoride, 0:42 you can prevent about half your families' cavities 0:45 and for stopping mouth odor, 0:48 no toothpaste beats Crest. 0:49 So switch to Crest. 0:51 You two may hear. 0:53 - Hey Mom, 0:55 Look Mom no cavities! 0:56

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:24:27