P&G: Crest Toothpaste, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey Coop, how 'bout it? 0:01 This Crest, you think it can really prevent cavities? 0:02 - Oh, I don't know, Ollie. 0:06 - Well, I'm a Missouri Dragon. 0:08 I say nothing can prevent cavities! 0:10 My family's brushed and always gotten them. 0:13 - Well, naturally. You dragons brush with gunpowder 0:16 to breathe fire and that would-- 0:19 Take it easy, take it easy! 0:21 - Coop, dragons use toothpaste. 0:23 Whichever toothpaste is on sale. We're smart. 0:26 - Yet, Ollie, it would be smarter to get Crest 0:29 and fight cavities. Here's a film 0:31 of a university test that may convince you. 0:33 Crest cuts cavities as no regular toothpaste can. 0:36 My young friends are just a few of the thousands of people 0:40 here in Bloomington who took part in a six-year series 0:42 of tests on Crest. 0:46 Crest, you know, is the toothpaste with fluoride. 0:49 The same fluoride dentists put right on your teeth 0:52 to prevent cavities. 0:55 Now, you use Crest in the test, didn't you? 0:56 All Yeah. 1:00 - And, on this side, you used ordinary toothpaste 1:01 for comparison, right? 1:05 All Yes. 1:06 - Now, let's see. 1:07 John Booker, you brushed with Crest, didn't you? 1:10 - Yep. 1:12 - How'd you make out? 1:13 - Just fine. I only had two cavities. 1:14 - Good. 1:15 And you, young lady. 1:17 - My name is Donna Hayes and I haven't had any 1:18 new cavities in a whole year. 1:20 - Wonderful. Now, you youngsters over here 1:21 used ordinary toothpaste. How did things go for you? 1:25 - Well, not so good. 1:28 At least we got a lot of free toothpaste. 1:30 (all laughing) 1:32 - These experiences are typical. 1:34 In the test with these youngsters, the Crest group 1:37 got 49% fewer cavities than the group 1:40 that used ordinary toothpaste. 1:43 These youngsters, much like yours, are living proof 1:46 that simply by switching from ordinary toothpaste 1:50 to Crest with fluoride, you may cut your family's 1:53 cavity rate almost in half. For children 1:56 and grown-ups too. Believe me, it's worth it. 1:59 Crest, the fluoride toothpaste. 2:03

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