P&G: Crest Toothpaste, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom! Mama! Look mom, no cavities! 0:02 - Isn't that wonderful? 0:06 The dentist says not one new cavity. 0:08 - Pretty smart of you mom, switching us to Crest Toothpaste. 0:11 Announcer Yes, Crest is the toothpaste that works 0:15 because crest is the toothpaste with fluoristan, 0:18 a special fluoride formula. 0:20 Fluoride, you know, is the decay fighter dentists use. 0:23 The decay fighter that dentists put right on the teeth, 0:26 just as you see it here. 0:29 Now with Crest, you can put this same fluoride 0:30 on your teeth at home too! 0:34 Every time you brush that's how Crest stops cavities 0:36 for all the family. 0:40 Next time you buy toothpaste think, simply by switching 0:42 from ordinary toothpaste to Crest with fluoride, 0:46 you can cut your family's cavity rate almost in half! 0:49 You too may hear: 0:53 - Mom! Mama! Look mom, no cavities! 0:55

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