P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer We're behind the scenes of a new kind of 0:01 television filming. 0:03 The women we're shooting are typical American mothers 0:04 in an unrehearsed discussion. 0:07 - I suppose every mother, 0:09 when all of a sudden she decides or finds that her child has 0:10 cavities, she really lays the law down. 0:13 Interviewer How do you feel about toothpaste? 0:16 Woman We change every time 0:18 that I get all the leading brands. 0:20 - We use Crest and have for, I would say, 0:23 two and a half to three years. 0:26 Interviewer Why Crest? 0:27 - Well I feel that if the dentist himself uses crest, 0:29 which I think as I remember back was the way I put it. 0:32 "What kind do you use doctor?" 0:34 Rather than "what kind should I use?" 0:37 I say, well he uses it, then he must feel it's the best 0:38 because he doesn't wanna have cavities either. 0:43 And frank, we have not had any for two years. 0:46 Announcer Crest proved it reduces cavities 0:49 in 10 years of clinical tests. 0:51 That's why crest is the only toothpaste recognized effective 0:54 by the American Dental Association. 0:57 Their therapeutics council says, 0:59 "Crest has been shown to be an effective decay-preventative 1:01 dentifrice that can be of significant value 1:05 when used in a conscientiously applied program of 1:06 oral hygiene and regular professional care." 1:09 - I guess you really have to prove it to me. 1:12 - You should try using Crest. 1:15 Don't be changing every time you go to the store. 1:17 - For fewer cavities have regular checkups, 1:20 watch between meal treats 1:22 and brush often with Crest. 1:24 Proved effective against cavities in 10 years of tests. 1:26

Complete Record: