P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Do mothers know best? 0:01 Well here's a mother who believes so. 0:03 Hollywood star Nancy Davis. 0:05 In private life, Mrs. Ronald Reagan. 0:07 - Hello. 0:09 Tonight, you're gonna see something 0:11 totally new to television. 0:12 But first, meet a young mother who helped make it possible. 0:14 This is Mrs. James Eshelman of Huntington beach, California. 0:17 Joanne, you recently took part in a round table discussion. 0:21 Did you know what it was for? 0:25 - Do you mean TV? 0:27 No, we didn't. 0:28 We knew they were going to be taking some kind of pictures, 0:29 but we didn't know they were for television. 0:31 - Well, I have some of those films right here. 0:34 You get the light, we'll start 0:36 and you tell us what's happening. 0:38 Joanne Well, that's where we were coming in. 0:43 And that man was the moderator who led the discussion. 0:46 Nancy Oh yes. 0:48 And the cameras were behind the screen? 0:50 Joanne Yes, but we forgot all about them. 0:52 So we were perfectly frank sitting there 0:54 talking about our children's teeth. 0:56 Nancy Let's listen to some of that discussion. 0:59 - They had cavities in a lot of their baby teeth. 1:01 The oldest one has fillings in her permanent teeth. 1:05 Moderator Do any of you think the kind of toothpaste 1:10 you use can make a difference? 1:12 - I don't, no, I think it's the way you brush your teeth. 1:14 - Really I don't think they have proven 1:18 there is any difference at all. 1:20 Moderator What brand do you use? 1:22 - We change every time, but I get all the leading brands. 1:23 Moderator How about the rest of you? 1:28 - We use Crest and have for I would say 1:30 two and a half to three years. 1:33 Moderator Do you feel it can help reduce cavities? 1:36 - I feel that if the dentist himself uses Crest, 1:39 which I think is, I remember back was the way I put it, 1:41 "what kind do you use doctor?" 1:44 rather than "what kind should I use?". 1:46 I say well, if he uses it, 1:48 then he must feel it's the best 1:51 because he doesn't want to have cavities either. 1:52 And we have not had any for three years. 1:56 - I guess you really have to prove it to me. 1:59 - You should try using Crest then for a year. 2:02 Don't be changing every time you go to store. 2:04 - Well, that certainly was candid. 2:10 It's also good to know that facts and figures 2:13 are on Crests' side. 2:15 You've seen those testers on TV. 2:17 Well, 10 years of clinical tests have proved 2:19 that Crest is effective against cavities. 2:22 So why take chances? 2:24 Have regular checkups, watch between the old treats 2:26 and brush often with Crest. 2:29 Crest, for families who want fewer cavities. 2:32

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